Liv Ajse
Designer & Illustrator.
1-2-Punk / CVR: 31930782
Got a project in mind?
Feel free to drop me a message
— I’ll get back to you shortly.
Liv Ajse
Designer & Illustrator.
1-2-Punk / CVR: 31930782
Got a project in mind?
Feel free to drop me a message
— I’ll get back to you shortly.
Liv Ajse er designer, illustrator og marketingkonsulent i København og driver den selvstændige virksomhed 1-2-Punk. Hun er optaget af forholdet mellem mennesker, og af menneskets forhold til natur og teknologi.
Hun har mere end 25 års erfaring med kommunikation og formidling inden for aviser, bøger og brandidentiteter. Fra 2000 til 2018 arbejdede hun på Politiken som art director, illustrator, grafisk designer og fotograf. Fra 2018 til 2025 var hun art director og grafisk redaktør på Weekendavisen. Hun har været en del af holdene bag tre World’s Best-Designed Newspaper-titler fra Society for News Design: Weekendavisen (2021 og 2024) og Politiken (2007). Hun har desuden modtaget flere SND-priser og har været international dommer ved SND’s designkonkurrence.
Liv Ajse har en undersøgende og legende tilgang til design og eksperimenterer gerne og ofte.
“Jeg er dog pinligt bevidst om, at jeg ikke har en stil,” siger hun. “Jeg har altid beundret designere, der har en særlig tone og stil, men jeg har aldrig selv haft disciplinen til at arbejde på den måde. Når der kommer en ny tekst eller opgave fra et nyt menneske, synes jeg, det er langt mere interessant at finde et nyt værktøj, der passer til netop dét indhold.”
Den tankegang afspejler sig i hendes arbejde, sammen med en kompromisløshed, der også er et af hendes kendetegn. Når hun får en idé, fastholder hun tankegang og koncept hele vejen til sidste punktum.
“Jeg bilder mig ind, at man som modtager kan mærke, om et menneske har gjort sig umage. Og man investerer ganske enkelt mere tid i noget, som et andet menneske også har investeret tid i,” siger hun.
I dag hjælper Liv Ajse forlag, webshops og B2B-virksomheder med brandidentitet, bogdesign, illustration, indhold og marketing. Hun arbejder også med SEO og GEO (Generative Engine Optimization), så kunderne bliver fundet på Google og i AI-søgeværktøjer som ChatGPT og Perplexity.
Blandt kunderne er Politikens Forlag, Strandberg Publishing, Gyldendal, People’s, Jyllands-Posten, DR, Gigtforeningen, Fagbevægelsens Hovedorganisation, Mediehuset Sermitsiaq, More Than Health og Willingness to Pay.
Alle illustrationer og fotos på siden er Liv Ajses eget arbejde. Materialet stammer fra illustrationsopgaver til essays og andre tekster, kombineret med personlige projekter.
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Liv Ajse is a Copenhagen-based designer, illustrator and marketing consultant who runs the independent studio 1-2-Punk. She is fascinated by the relationships between people, and by our relationship with nature and technology.
She has more than 25 years of experience in communication and visual storytelling across newspapers, books and brand identities. From 2000 to 2018 she worked at Politiken as an art director, illustrator, graphic designer and photographer. From 2018 to 2025 she was art director and graphic editor at Weekendavisen. She has been part of the teams behind three World’s Best-Designed Newspaper titles from the Society for News Design: Weekendavisen (2021 and 2024) and Politiken (2007). She has also received multiple SND awards and served as an international judge in SND’s design competition.
Liv Ajse takes an exploratory and playful approach to design, and she experiments willingly and often.
“I’m painfully aware that I don’t have a style,” she says. “I’ve always admired designers with a distinct tone and style, but I’ve never had the discipline to work that way myself. When a new text or assignment arrives from a new person, I find it far more interesting to find a new tool that fits exactly that content.”
That mindset shows in her work, along with an uncompromising streak that is one of her hallmarks. Once she has an idea, she carries the thinking and concept all the way to the final full stop.
“I like to think that you can feel it when someone has taken real care. And you simply invest more time in something that another person has also invested time in,” she says.
Today Liv Ajse helps publishers, webshops and B2B companies with brand identity, book design, illustration, content and marketing. She also works with SEO and GEO (Generative Engine Optimization), so her clients are found on Google and in AI search tools like ChatGPT and Perplexity.
Clients include Politikens Forlag, Strandberg Publishing, Gyldendal, People’s, Jyllands-Posten, DR, Gigtforeningen, Fagbevægelsens Hovedorganisation, Mediehuset Sermitsiaq, More Than Health and Willingness to Pay.
All illustrations and photos on this site are Liv Ajse’s own work. The material comes from illustration assignments for essays and other texts, combined with personal projects.
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for the English version
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Liv Ajse er designer, illustrator og marketingkonsulent i København og driver den selvstændige virksomhed 1-2-Punk. Hun er optaget af forholdet mellem mennesker, og af menneskets forhold til natur og teknologi.
Hun har mere end 25 års erfaring med kommunikation og formidling inden for aviser, bøger og brandidentiteter. Fra 2000 til 2018 arbejdede hun på Politiken som art director, illustrator, grafisk designer og fotograf. Fra 2018 til 2025 var hun art director og grafisk redaktør på Weekendavisen. Hun har været en del af holdene bag tre World’s Best-Designed Newspaper-titler fra Society for News Design: Weekendavisen (2021 og 2024) og Politiken (2007). Hun har desuden modtaget flere SND-priser og har været international dommer ved SND’s designkonkurrence.
Liv Ajse har en undersøgende og legende tilgang til design og eksperimenterer gerne og ofte.
“Jeg er dog pinligt bevidst om, at jeg ikke har en stil,” siger hun. “Jeg har altid beundret designere, der har en særlig tone og stil, men jeg har aldrig selv haft disciplinen til at arbejde på den måde. Når der kommer en ny tekst eller opgave fra et nyt menneske, synes jeg, det er langt mere interessant at finde et nyt værktøj, der passer til netop dét indhold.”
Den tankegang afspejler sig i hendes arbejde, sammen med en kompromisløshed, der også er et af hendes kendetegn. Når hun får en idé, fastholder hun tankegang og koncept hele vejen til sidste punktum.
“Jeg bilder mig ind, at man som modtager kan mærke, om et menneske har gjort sig umage. Og man investerer ganske enkelt mere tid i noget, som et andet menneske også har investeret tid i,” siger hun.
I dag hjælper Liv Ajse forlag, webshops og B2B-virksomheder med brandidentitet, bogdesign, illustration, indhold og marketing. Hun arbejder også med SEO og GEO (Generative Engine Optimization), så kunderne bliver fundet på Google og i AI-søgeværktøjer som ChatGPT og Perplexity.
Blandt kunderne er Politikens Forlag, Strandberg Publishing, Gyldendal, People’s, Jyllands-Posten, DR, Gigtforeningen, Fagbevægelsens Hovedorganisation, Mediehuset Sermitsiaq, More Than Health og Willingness to Pay.
Alle illustrationer og fotos på siden er Liv Ajses eget arbejde. Materialet stammer fra illustrationsopgaver til essays og andre tekster, kombineret med personlige projekter.
✣
Liv Ajse is a Copenhagen-based designer, illustrator and marketing consultant who runs the independent studio 1-2-Punk. She is fascinated by the relationships between people, and by our relationship with nature and technology.
She has more than 25 years of experience in communication and visual storytelling across newspapers, books and brand identities. From 2000 to 2018 she worked at Politiken as an art director, illustrator, graphic designer and photographer. From 2018 to 2025 she was art director and graphic editor at Weekendavisen. She has been part of the teams behind three World’s Best-Designed Newspaper titles from the Society for News Design: Weekendavisen (2021 and 2024) and Politiken (2007). She has also received multiple SND awards and served as an international judge in SND’s design competition.
Liv Ajse takes an exploratory and playful approach to design, and she experiments willingly and often.
“I’m painfully aware that I don’t have a style,” she says. “I’ve always admired designers with a distinct tone and style, but I’ve never had the discipline to work that way myself. When a new text or assignment arrives from a new person, I find it far more interesting to find a new tool that fits exactly that content.”
That mindset shows in her work, along with an uncompromising streak that is one of her hallmarks. Once she has an idea, she carries the thinking and concept all the way to the final full stop.
“I like to think that you can feel it when someone has taken real care. And you simply invest more time in something that another person has also invested time in,” she says.
Today Liv Ajse helps publishers, webshops and B2B companies with brand identity, book design, illustration, content and marketing. She also works with SEO and GEO (Generative Engine Optimization), so her clients are found on Google and in AI search tools like ChatGPT and Perplexity.
Clients include Politikens Forlag, Strandberg Publishing, Gyldendal, People’s, Jyllands-Posten, DR, Gigtforeningen, Fagbevægelsens Hovedorganisation, Mediehuset Sermitsiaq, More Than Health and Willingness to Pay.
All illustrations and photos on this site are Liv Ajse’s own work. The material comes from illustration assignments for essays and other texts, combined with personal projects.